Seokyong Lee for The New York Times
At the Miss Byeonsan Bikini Contests contestants prefer one-piece suits.
A Tourism Plan's Itsy-Bitsy, Teeny-Weeny Miscalculation
By NORIMITSU ONISHI
Published: August 23, 2005
NY Times
BYEONSAN BIKINI BEACH, South Korea - It seemed like a good idea, a surefire way to catapult this beach into the ranks of Bali and Waikiki: a 10 percent discount for anyone in a bikini.
It all started back in 2003 when local officials here, racking their brains over how to lure visitors to this stretch on South Korea's rural west coast, decided that a name change was due. Byeonsan Beach was reborn, with "Bikini" in its name.
Read story: A Tourism Plan's Itsy-Bitsy, Teeny-Weeny Miscalculation
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