All of us do not simply go out and buy big-ticket items without first studying the product with regard to features, price range, brands available, etc.. We would naturally also consider possible negative implications of the purchase, so on and so forth. Take buying LCD tv for instance.
If you were planning to equip your lovely new home with an LCD tv, think of what you would do leading up to the purchase. I know checking out lcd tv reviews would be part of your research exercise. Yes? Happy shopping then!