Postcards to get your message across

Ever thought of customizing your own greeting cards or turning your favorite photographs of places you have been into postcards for distribution to friends and relatives? I remember a colleague did just that some years back. She had a new addition to the family and decided to update her friends and long-distance relatives by sending them Christmas cards incorporating an image of the new family lineup. Cool, eh?

Businesses are making good use of postcards. Considering the volume involved, post card printing can prove to be cost-effective vis-a-vis other means of advertising or marketing. Hotels use postcards a lot to their advantage. Businesses announcing their opening or notifying of their change-of-address are also using postcards to get their message across. The options are endless.

Retargeting Advertising increases conversion rate

Ever heard of retargeting advertising? There is a growing trend on companies tapping into the benefits of this new advertising strategy to increase their conversion rate.

Retargeting advertising, also referred to as behavioral retargeting or simply Retargeting, is a form of online advertising that is delivered to website visitors based on previous visits to a site - visitors who leave without a conversion or a purchase. Retargeting brings the customer back to a site previously visited, in other words. This helps to increase conversion rate for the site or business resulting in higher profits.

There are companies that specialize in retargeting. These retargeting companies help companies grow their business using this business advertising strategy. Recrue Media is one such online retargeting company. Recrue Media's key to successful online retargeting advertising is their largest audience reach with over 90% of US Internet users in their database indicating that advertisers are assured the widest reach of websites for their banner ads.. This ad technology ensures that retargeting advertising will reach the targeted audience with frequency and encourage their return visit.

For a better understanding of retargeting, check out the video below for a retargeting demonstration. As more and more companies are getting on Facebook, Recrue Media is now offering Facebook Retargeting. Call them for a free consultation.

Simply.com - Effective business advertising

Big corporations spend big bucks advertising each year. However, most small businesses do not have that kind of budget to spend on expensive advertising. We now know why.

A recent survey conducted by Simply.com reveals that 46% of small businesses do not know how to advertise online or did not feel they understood online advertising well enough to make their campaigns work effectively.

When it comes to online advertising, most businesses use Google advertising. While Google Adwords is popular, there isn't a strong support team that customers can call at any time for help and advice. Simply.com's unique advertising model may be the answer. The system is easy to use and the ads are highly targeted among the positives of this system.

With Simply.com, the Google campaigns which customers set up are monitored and improved by a team of qualified Adwords professionals. Also, Simply.com provides clear and simple online reports which show a campaign’s performance in real-time. Plus, there are no monthly fees and no hidden costs; customers simply pay for the clicks, and minimum spending is just a low £5 meaning that a small business will get more out of their advertising budget and get the traffic and business they need. Simply.com provides a new and effective approach to website advertising small businesses can benefit from. Effective online advertising couldn't be simpler and more cost-effective...

Yasmin Ahmad, 1958 - 2009

I am reading Yasmin Ahmad's blog. News of Yasmin's collapse and subsequent death on July 25 has been in the local papers the past few days. The cause of death is believed to be due to brain hemorrhage.

Yasmin Ahmad, film and advertising director was responsible for great ads like those of Petronas's - those ads that touch us as humans and as Malaysians. Those ads that are along the lines of OneMalaysia, indeed. Perhaps the films Sepet and Gubra are more familiar to you?

Yasmin Ahmad was laid to rest yesterday at noon. She was 51. Hundreds bade Yasmin farewell.

Malaysia has lost a true Malaysian..

Let me share two of Yasmin Ahmad's creative works. You can view more on YouTube.





OBITUARY: Yasmin Ahmad, the film legend

May you Rest in Peace, Yasmin Ahmad.

Are You an Event Organizer?

Going to a trade show these days can be quite a delightful experience, be it a computer fair, a furniture fair or an exporter's fair. The trade show booths are colourful, informative and very appealing. Professionalism seems to be the order of the day. Even the table skirts are attractive and comes in various designs.

Nowadays, it is no longer a hassle setting up display booths for a trade show. Everything from truss to trade show flooring, banner stands, directors chairs, light boxes, exhibit counters & cabinets, literature Holders, trade show furniture, booth pipe & drape, table covers, and exhibit graphics can be purchased from one-stop trade show display shops.

Take Camelback Display Inc., for instance. They supply all of the above and more and have been around since 1999. They are the leader in providing real options for companies needing trade show booths. The company practically sells every type of portable display under the sun.

If you are in the trade show business or an event organizer, or even one who organizes school exhibits, Camelback Display is where you would want to get your materials from.

Peaceful Kuala Lumpur on a Holiday

Kuala Lumpur was peaceful the past few days. In fact, the best place to be during a major festival or holiday is right here in the city when folks return to their hometowns to spend time with their family.

However, for some, work commitments overrule holidays, yes, even a major festival like Chinese New Year. A girlfriend had to stay back to work on a project involving trade show booths. She is not complaining as she is used to working extended hours being in the event management line.

Internet Advertising - Advolcano.com

Online advertising has evolved into a huge force as more and more businesses are tapping into the advantages of internet advertising. This has augured well for website publishers including bloggers as new network players are constantly getting into the marketplace offering improved programs, one such new network is advolcano.com which allows publishers to set their own pricing. How cool is that?

Free Classified Ads

Do you have something you don't need and would like to sell it but not sure how to let people know or what's the best way for it to be known? Why not advertise it on Jacksonville Classifieds?

This site takes ads for anything from cars to homes, from computers to tools, clothes, animals to related services and more. Jacksonville Classifieds offers free classified ads for private sellers in the Jacksonville, Florida area. In fact, Jax4sale.com is the latest classified site from USA4SALE Networks Inc. who has other sites serving all of Florida. They include Ocala4sale.com, Gainesville4sale.com, Orlando4sale.com and Tampa4sale.com. The oldest and largest of the sites, Ocala4sale.com, logged 380,000 visitors in January. Wouldn't you say that's a great site to place your advertisement?

Church Signs

People need a little nudging sometimes to get them to do things. That's why advertising is popular. We have signboards for many things but have you seen any for a house of worship?