When people search for something online and come to your site, it is a good thing when that happens. It just means your site is getting organic traffic and we all know that getting organic traffic is a good sign. It is an indication that your site is ranked high enough to be visible on the Internet for that particular keyword or keywords. It also means that you are doing something right in the area of SEO (Search Engine Optimization).
SEO can be a difficult-to-understand topic for some of us but there is a lot of expertise around to be tapped into if one is looking for SEO help. There are even softwares available for self-help. There is this seo elite software that has been recommended by a friend.