Checking out Site Analytics is one of the things I do online. I find it interesting to see the keywords that get people to my site. Currently, Bangkok flood situation is contributing a big part of the traffic. A number of people arrived looking for medical uniforms and medical scrubs as well this week. Strangely, though the campaign is over in Malaysia, McDonalds Coke Glass is also a popular keyword phrase this week.
If you are selling things or running an online business, getting traffic to your site is not an option. Using the right keywords will attract traffic to your site and that will translate into business for you.