Those of you who are in the event management or event marketing line of work would agree that there is more to managing an event than just having a Trade show display or two. There are, undoubtedly, a hundred and one things to take care of before the actual event.
One of the best practices of event marketing is to hire smart staff, staff who go the extra mile to acquire knowledge about your products and services so that they will represent your company's brand better.
Talk about marketing, here is an interesting picture showing Spanish women in costumes attending the draw for the "El Gordo" lottery in Madrid on Thursday. The total prize of about US$3.3bil is split into thousands of cash prizes among lucky winners. (Source: The Star)