in Case of Emergency, Please Remove Your Bra, suggests Fox News which I'm sure other news channels are urging the same if they're highlighting this Dr. Elena Bodnar's Ignoble Award winner won last year.
It sounds silly, but Bodnar, a Ukraine native who now lives in Chicago, started her medical career studying the effects of the 1986 Chernobyl nuclear plant disaster. If people had had cheap, readily available gas masks in the first hours after the disaster, she said, they may have avoided breathing in Iodine-131, which causes radiation sickness.
The bra-turned-gas masks could have also been useful during the Sept. 11 terrorist attacks, and for women caught outside during the dust storms that recently enveloped Sydney, she said.
You can buy the eBra online for just $29.95.
Source: Fox News