Did you know that over 80% of Asian car consumers are aware of some form of alternatively fuelled vehicle, with Toyota and Honda the brands most associated with alternative vehicle development? How did I know that? I just came across a market research report, of course, how else would I know.
Market research can be conducted in various methods. I remember one time at a mall, I was asked to participate in one where I had to view a series of tv commercials and was asked as to whether I remembered seeing a particular commercial. OMG! I didn't notice it. Some observation power I had or lack of it, rather. lol