If it's key-chains in my shopping list, I'd certainly be looking out for key-chains that not only function as a key-chain but has another purpose to it. A key-chain that also acts as a bottle opener would be what I'd look for in a key-chain, for instance. Having such a key-chain would be like having the best personalized bottle opener with you all the time. People may not be using a bottle opener all the time but when they need one, they have one on hand. Just like having a Swiss army knife in your bag, you never know when you'll be needing it.
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