Tuesday, January 10, 2012

Orchard Road is World's Top Shopping Street

A trip to Singapore is incomplete if your itinerary does not include a visit to Orchard Road.

The Lion City, even with the new attractions like the themeparks and the two new casinos, the Casino at Resort World Sentosa and Marina Bay Sands Casino; the night safari, the various landmarks and attractions, Orchard Road is certainly not to be missed. Christmas decorations along this stretch in Singapore attract throngs of visitors every year.

With the Chinese community gearing up for the upcoming Chinese New Year celebration on Jan 23, I can imagine Singapore would now be bustling with activity and beautifully-decked in Chinese New Year decorations.

Singaporeans would be happy to know that Orchard Road has been named the world's top shopping street beating 29 other premier shopping belts including Paris' Champs Elysees and London's Bond Street.

The verdict comes from a mystery shopping survey conducted by a French marketing consultancy, Presence Mystery Shopping, in which 90 mystery shoppers were sent out to nearly 400 retail outlets in 30 cities around the world.

Four categories were the focus of the survey - cleanliness of the streets, and retail outlets, quality of retail staff, and friendliness of passersby.

Orchard Road scores highly in all the judging categories and garnered a total score of 89 points out of a hundred. Luxembourg's Avenue de la Liberte came in second with 85 points and PC Hoofstraat in Amsterdam, was third with 83 points.

Source: DailyChilli/The Straits Times/ANN


  1. ooh, surprise surprise they beat Champs-Élysées!! anyway, i think the mystery shopping justifies that, cos that's what we normal people are experiencing at normal days.. :)

  2. Wonder when our Petaling Street will be top place! xD

  3. Always love Orchard road!
    Miss shopping there a lot!

  4. Has been a long time always associate Orchard Road with X'mas decor during Dec time.

  5. Oh yeah, need to do a trip to Singapore.