Friday, February 3, 2012

A Chinese New Year video with a Message for Everyone by BERNAS

Here is a made-in-Malaysia video but with an international message.

Every year, just before or during major festivals such as Hari Raya Puasa and Chinese New Year (not sure about Deepavali), there were videos made with an important message. Petronas used to sponsor these memorable and impactful videos made by Malaysia's very own award-winning art and film director, Yasmin Ahmad, before her untimely demise in 2009. Since then, no festival video has come close in comparison.

However, this year we have a surprise. BERNAS, a Malaysian company in the padi and rice industry, came up with a video that strikes a chord not only across races, states but even across the world. Well done, Bernas!

A must-see video.. one even God Tube has picked up.

Gong Xi Fa Cai!

1 comment:

  1. yeah, this seems like the most popular CNY ads this year huh?? i always like this kind of meaningful storytelling style ads.. i remember this concept started with petronas for the merdeka day years back, that was really a classic.. :)